What is digital marketing?
Digital marketing is a way for businesses to connect with customers online using a variety of different channels and technologies. Digital marketing can be a flexible way that allows business too with potential customers using internet and other forms of digital communication
Digital Marketing and its types
. PPC (Pay-per-click)
PPC stands for Pay-per-click is a digital marketing advertising model where advertisers pay a fee each time its clicked
How it works:
Advertisers can place their ads on search engine, social media and websites and are only changed when a user clicks on their ad
Benefits:
PPC can help brands increase visibility and can be more cost effective than traditional marketing methods
How it differs from SEO (search engine optimization)
SEO focuses on increasing organic traffics, while PPC can be used to dive immediate traffic, PPC can also help advertisers narrow down the demographics of individuals who visit their company pages
PPC is also known as cost-per-click(CPC)
SEO (Search Engine Optimization)
Search engine optimization(SEO) is the process of improving a website’s visibility and ranking in search results.
Goal:
SEO aims to increase the amount of relevant, high-quality traffic a website receives from search engines.
How it works:
SEO helps search engines understand a website’s content so they can rank it higher in search results. This can lead to more clicks, more leads and more visibility for a website.
Importance:
SEO is more important because most people use search engines to find information, product and services. Organic search traffic, which is driven by SEO accounts for 53% of all website traffic.
Google Ads
Google ads, formerly known as Google Adwords, is pay-per-click online advertising platform that allows businesses to reach people when they are interested in their products or services
How it works
Advertisers bid to display ads on google properties, such as search engine results pages, mobile apps, videos and non-search websites
Types of Ads
The most common type of Google Ads is the search ad, but businesses can also use, display ads, shopping ads and YouTube Ads
E-mail marketing
Email marketing is a digital marketing technique that uses email to communicate with potential and existing customers. It can be used for:
. Promotion: informing subscribers of new products, discounts and other services
.Education: Informing subscribers about your business value or benefits
. Transactional emails: Sending key information to individual customers during checkout and other purchasing actions
Some things to consider when starting email marketing include:
. Budget-friendliness
. Direct communication with your target audience
. Easy feedback collection
. Ease of tracking
Paid Ads vs Organic Ads
Organic Ads and paid Ads differ in cost, audience reach and how quickly they deliver results.
. Cost: Organic Ads are free and Paid ads are come at a cost
. Audience Reach: Paid ads offer a wider reach including people who might not have heard about your business
. Speed: Paid ads offer a faster growth than organic ads
Goals
Organic ads are more focused on attracting audience and increasing brand awareness while paid ads focus on converting audience
Methods
Organic ads use non-paid methods like SEO, content marketing, social media engagement. Paid ads use paid methods like Pay-per-click, paid social media ads, sponsored posts, display ads and video ads
Control
Paid ads give you more control over what messages are published, who can see them and when they see them
Data
Both organic and paid ads provide actionable data, such as keywords, time on page and demographics
How to find jobs in digital marketing
